{
  "id": "digital-channel-share",
  "title": "Share of the digital channel in total Argentine retail trade, 2018-2025",
  "chartNumber": 5,
  "report": {
    "title": "Smuggling: The Role of the State and E-commerce Platforms",
    "publisher": "Insight LAC",
    "authors": [
      "Ana Basco",
      "Paula Garnero",
      "Lautaro Ramirez"
    ],
    "url": "https://estudios.insightlac.com"
  },
  "sources": [
    {
      "organization": "CACE, ARCA, INDEC",
      "publication": "Contrabando: el rol del Estado y de las plataformas de e-commerce",
      "year": 2026
    }
  ],
  "provenance": "verified",
  "note": "the data shown for 2024 and 2025 are a less robust estimate than earlier years, since the level of sales recorded by ARCA for those years is not yet available. For that reason, there are discrepancies between the reported level and the overall movement of the e-commerce channel relative to in-store sales.",
  "url": "https://estudios.insightlac.com/ecommerce/en/#g-digital-channel-share",
  "attribution": "Source: Insight LAC, “Smuggling: The Role of the State and E-commerce Platforms”",
  "columns": [
    "Year",
    "E-commerce / retail sales (%)",
    "Data type",
    "provenance"
  ],
  "rows": [
    [
      "2018",
      6.975920647,
      "Observed",
      "verified"
    ],
    [
      "2019",
      7.437708663999999,
      "Observed",
      "verified"
    ],
    [
      "2020",
      11.44364612,
      "Observed",
      "verified"
    ],
    [
      "2021",
      11.2721454,
      "Observed",
      "verified"
    ],
    [
      "2022",
      11.43364594,
      "Observed",
      "verified"
    ],
    [
      "2023",
      13.81805112,
      "Observed",
      "verified"
    ],
    [
      "2024",
      13.0278936,
      "Estimated",
      "verified"
    ],
    [
      "2025",
      15.46664554,
      "Estimated",
      "verified"
    ]
  ]
}