{
  "id": "key-figures",
  "title": "Key figures from the report",
  "chartNumber": null,
  "report": {
    "title": "Smuggling: The Role of the State and E-commerce Platforms",
    "publisher": "Insight LAC",
    "authors": [
      "Ana Basco",
      "Paula Garnero",
      "Lautaro Ramirez"
    ],
    "url": "https://estudios.insightlac.com"
  },
  "sources": [
    {
      "organization": "Insight LAC",
      "publication": "Estimación propia, ver metodología en Anexo metodológico",
      "year": 2026
    },
    {
      "organization": "CACE",
      "publication": "Estudio anual de comercio electrónico Argentina 2025",
      "year": 2026,
      "url": "https://www.cace.org.ar/estadisticas"
    },
    {
      "organization": "Insight LAC",
      "publication": "Contrabando: el rol del Estado y de las plataformas de e-commerce",
      "year": 2026
    },
    {
      "organization": "INDEC, ARCA y CACE",
      "publication": "Contrabando: el rol del Estado y de las plataformas de e-commerce",
      "year": 2026
    },
    {
      "organization": "INDEC",
      "publication": "Accesos residenciales a internet: Informes técnicos, Vol. 9, N° 300, tercer trimestre 2025",
      "year": 2025,
      "url": "https://www.indec.gob.ar/indec/web/Nivel4Tema-4-26-71"
    },
    {
      "organization": "ASIPI",
      "publication": "Estudio sobre el impacto de la falsificación y el contrabando en el desarrollo económico y social de América Latina",
      "year": 2025
    }
  ],
  "provenance": "verified",
  "note": null,
  "url": "https://estudios.insightlac.com/ecommerce/en/#cifras",
  "attribution": "Source: Insight LAC, “Smuggling: The Role of the State and E-commerce Platforms”",
  "columns": [
    "Figure",
    "Value",
    "Unit",
    "Source",
    "provenance"
  ],
  "rows": [
    [
      "Share of the digital channel in retail sales in 2025",
      15.5,
      "%",
      "Insight LAC, Estimación propia, ver metodología en Anexo metodológico, 2026",
      "verified"
    ],
    [
      "E-commerce revenue in 2025",
      34,
      "trillion pesos",
      "CACE, Estudio anual de comercio electrónico Argentina 2025, 2026",
      "verified"
    ],
    [
      "Real revenue growth in 2025",
      9,
      "%",
      "Insight LAC, Contrabando: el rol del Estado y de las plataformas de e-commerce, 2026",
      "verified"
    ],
    [
      "New online buyers in 2025",
      1.3,
      "million people",
      "INDEC, ARCA y CACE, Contrabando: el rol del Estado y de las plataformas de e-commerce, 2026",
      "verified"
    ],
    [
      "Online buyers in 2025",
      25,
      "million people",
      "INDEC, Accesos residenciales a internet: Informes técnicos, Vol. 9, N° 300, tercer trimestre 2025, 2025",
      "verified"
    ],
    [
      "Units sold in 2025",
      645,
      "million units",
      "CACE, Estudio anual de comercio electrónico Argentina 2025, 2026",
      "verified"
    ],
    [
      "Illegal trade as a share of Argentina's GDP",
      5.06,
      "%",
      "ASIPI, Estudio sobre el impacto de la falsificación y el contrabando en el desarrollo económico y social de América Latina, 2025",
      "verified"
    ]
  ]
}