{
  "id": "penetration-by-country",
  "title": "E-commerce as a share of total retail sales by country, latest available year (percent)",
  "chartNumber": 2,
  "report": {
    "title": "Smuggling: The Role of the State and E-commerce Platforms",
    "publisher": "Insight LAC",
    "authors": [
      "Ana Basco",
      "Paula Garnero",
      "Lautaro Ramirez"
    ],
    "url": "https://estudios.insightlac.com"
  },
  "sources": [
    {
      "organization": "UNCTAD, Banco Central de Chile, INDEC, ARCA y CACE",
      "publication": "Contrabando: el rol del Estado y de las plataformas de e-commerce",
      "year": 2026
    }
  ],
  "provenance": "verified",
  "note": "the estimate for Argentina tends to overstate the penetration of the digital channel in retail sales. It was built from the weight of the retail channel in total trade and from the sales recorded by AFIP in 2023. In other words, informal trade at physical stalls is left out of the calculation. For more detail, see the methodological note in the Annex.",
  "url": "https://estudios.insightlac.com/ecommerce/en/#g-penetration-by-country",
  "attribution": "Source: Insight LAC, “Smuggling: The Role of the State and E-commerce Platforms”",
  "columns": [
    "Country",
    "E-commerce / retail sales (%)",
    "Year",
    "provenance"
  ],
  "rows": [
    [
      "Netherlands",
      32.86,
      "2024",
      "verified"
    ],
    [
      "Czech Republic",
      30.36,
      "2024",
      "verified"
    ],
    [
      "United Kingdom",
      27.2,
      "2024",
      "verified"
    ],
    [
      "Denmark",
      23.88,
      "2024",
      "verified"
    ],
    [
      "United States",
      19.6,
      "2024",
      "verified"
    ],
    [
      "Germany",
      17.6,
      "2024",
      "verified"
    ],
    [
      "Argentina",
      13.82,
      "2023",
      "verified"
    ],
    [
      "Chile",
      12.3,
      "2024",
      "verified"
    ],
    [
      "Mexico",
      12.02,
      "2023",
      "verified"
    ],
    [
      "Spain",
      11.69,
      "2024",
      "verified"
    ],
    [
      "Australia",
      11.4,
      "2024",
      "verified"
    ],
    [
      "France",
      10.34,
      "2024",
      "verified"
    ],
    [
      "Italy",
      10.01,
      "2024",
      "verified"
    ],
    [
      "Canada",
      6,
      "2024",
      "verified"
    ],
    [
      "Colombia",
      5.38,
      "2020",
      "verified"
    ],
    [
      "Luxembourg",
      1.42,
      "2024",
      "verified"
    ]
  ]
}